I can’t tell you how many houses we have looked at over the years where another trade (most of the time a TV/Cable company) has come in and done a clear rush job. They run the coaxial cable across the side of a house and just drill right through the siding into the house to get to a convenient interior location. They aren’t trying to make the wiring inconspicuous. They clearly aren’t looking out for the homeowner. They don’t take pride in their work. They just want to get in and get out and move on to the next job where they can rush through it. It’s unfortunate. If they took more pride in their work, cared about what they were doing, they would take the extra time to hide the wiring. Black coaxial cable stands out on a lighter colored siding. A lot of homeowners simply tolerate it, just assuming that the wiring needs to enter that particular room inside the house. But they shouldn’t. It’s their home; they shouldn’t have to tolerate ugly wires that are dangling. It creates a low expectations for other trades. It’s particularly irritating when you consider all of the options the other trade had to hide their wiring and they chose to take the easiest path.


When our installers come in and do a job, they don’t rush through it. They take the time to run the cable nice and neat. Inconspicuously. Against or underneath certain architectural features. If there’s accessible attic space inside, we will take the extra effort to hide the cabling inside there. Because at the end of the day, we want to make sure that the lightning protection system blends in with the home. Because it’s going to be there for a while. It’s your home, you love it, and you care about it. So do we. When a client asks us “how is the lightning protection going to look?”, I always respond with “it’s going to look as perfect as it possibly can”.